Frequently, the term "content is king" is used by those working on the web. And this expression is true that since the content is what drives search engines to your website. If search engines are the strength to find you, then it will mean that your clients and prospects will be too.
Therefore, it is essential to integrate a content strategy in your marketing communication strategy. It will be indispensable to create compelling content and out from the crowd because there is a lot of competition on the web. To do this, you need to plan properly and build your content strategy. Here are nine steps to help you create your content strategy as it should.
Download Long Tail University Full Video Series Google Drive Link: Keyword Driven Content Strategy
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
ALL THESE VIDEOS ARE PAID, BUT I WILL GIVE IT TO YOU FOR FREE. YOU HAVE TO DO A SMALL SURVEY TO DOWNLOAD THESE VIDEOS.
Understand Your Business
Well, you will say that you already know very well your business because you work there for years. However, you need to ask questions such as:
• What are the actual values of the organization?
• What is the brand personality? What own human personality traits would you brand to distinguish?
For example, according to the chair of research "Marks and values" of the IAE in Paris, the BMW brand defines its personality as beautiful, sporty and refined.
• What is the conversion rate of your potential customers into sales?
• How can you position your brand on the market? Do you want to be an exciting brand, an innovative brand, humorous brand, etc. ?
• What are your strengths and weaknesses? What would ensure that competition would prevail on you? What differentiates you and that would guarantee that you would be the chosen brand?
If you ask yourself these questions, it certainly helps you better understand your business, your brand and thus be able to give you a guideline for creating relevant content that will represent your brand for sure.
DEFINE YOUR GOALS
A step that is necessary is what is the ultimate goal behind your content strategy. Certainly, your first goal is likely to increase sales volume, turnover or market share, but having a specific goal in your content strategy will make sure to have the content convincing and quality, in addition to being consistent with your brand.
Examples of types of specific objectives:
In short, if you can know what you want to accomplish with your content strategy, you'll be on the right track for sure.
KNOW YOUR AUDIENCE
It is essential to know its target audience to tell them about the right way and with the right content. It is true that to know the age, sex, occupation is necessary, but we also try to dig deeper than that. Indeed, it must be at all costs to segment and create personas to understand the behavior of target customers better. Therefore, you need to do research to find out what the customer wants. We want to hear such things as:
Thus, you will know what relationship you will have with your customers and what content should be created and then be aligned with the expectations, needs and goals of your prospects. Your customers are the best people to tell you what you do. See your business through the eyes of your clients or prospects than how to target guys like them.
TELL YOUR STORY
It is important to build a lasting relationship and trust with your audience, and that is why we must tell them your story. Indeed, how was born your business? How did you do to get you where you are? What makes you continue to put efforts in the company? We must tell them what you do in life and what experiences you have had. Thus, it will also allow you to find what are the pillars of your content and so relying on it for all communications.
CHOOSE THE CONTENT TO BE CREATED
You will create content that will base on the intersection of your goals and expectations of your customers. You will first select all the editorial line of your content.
What tone do you take in your communications? What are your values? What voice will you give your content? Always the tone, the voice, the personality you give your brand is consistent with your essence and your specific goals. You will then be connected perfectly with your target customers.
Then it is important to do an audit of your content or a list to see if he performed well in the past, it must be optimized for the web, if there had interactions over your content, etc. We also want to know who wrote it, where he published or distributed and what keywords associate with this content. This may be content on your website, on your blog, on your social media content and also, the web is out, published articles, leaflets, interviews, etc.
Then, following your research to find your personas, you will be able to know their interests and what types of content could join them optimally.
Here are some types of content that can create:
Do not forget to go with what your desired target while standing out. You can, without problems, study what the competition is doing and try to differentiate yourself in the type of content as long as it joins your target.
CHOOSE YOUR DISTRIBUTION CHANNELS
You must choose the best delivery platforms for your content and the format in which it published. It may be:
It is possible that along the way you realize that there are channels that do not work and which do not join your target or your goals. It will then assess whether to continue, stop or start on a new platform. It is also possible that the channels through goals emerge since everyone has a different way of approaching customers.
OUT WELL ON SEARCH ENGINES
It is important to promote the content to be found by your audience. Thus, you should consider the paid media, owned and acquired, such as:
SELECT PLANNING METHOD
A crucial step is when we planned this popular content. It is necessary to build an editorial calendar to have a list of publication. Thus, it is straightforward to track your goals and stay organized.
Also, by having an editorial calendar, you can keep an eye on the entire content that has published and one that will be. In this way, the creation of content on the news, for example, has its place as one can see what content can move to another date. It will also let you know who created the content, that sharing, what created and shared, when, where and in what format. The editorial calendar can also help to know which keywords the content positioned.
In short, it is an essential tool for a global view of your content strategy.
MEASURING YOUR SHARES
Finally, you will decide to use performance symbols to know if your content strategy works and how to align the shot afterward. So what is working or not? What should we do to make it work next time? Thus, you will be able to know the success of your content strategy. And it is important to remember that you need to optimize your strategy, and this continuously.
Here are some performance indicators to measure the success of content strategy developed:
If you follow these nine steps, it is certain that your content strategy will be on a roll, and you will obtain your goals and, by extension, to reach the expectations of potential customers.
What do you think? Would you add a step in planning and creating a content strategy?
Keyword Research Blueprint for Content Strategy:
Buying Keyword Competition footprints for Content Strategy:
"Best..", "..for women"top.." "..for kids" "..brands" "..reviews" "..for men" ".. for(insert hobby here (e.g runners)) "cheap" "Where to buy.." "..brands" "luxury" "..vs.." "under (e.g under $500 or under $1000)
Information keyword Competition Footprints for Content Strategy:
"healthy.." "How do you" "How to make" "tutorial" "training" "Vs" "how to" "guide" "easy" "Compare" "day" faster" "eliminate/get rid of/prevent/reduce
eCommerce Competition keyword for Content Strategy:
"buy" "..for sale" :discount.." "deals for.." "coupon" "new" "on sale" "purchase.."
Download Long Tail University Full Video Series Google Drive Link: Keyword Driven Content Strategy
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
ALL THESE VIDEOS ARE PAID, BUT I WILL GIVE IT TO YOU FOR FREE. YOU HAVE TO DO A SMALL SURVEY TO DOWNLOAD THESE VIDEOS.
Therefore, it is essential to integrate a content strategy in your marketing communication strategy. It will be indispensable to create compelling content and out from the crowd because there is a lot of competition on the web. To do this, you need to plan properly and build your content strategy. Here are nine steps to help you create your content strategy as it should.
Download Long Tail University Full Video Series Google Drive Link: Keyword Driven Content Strategy
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
ALL THESE VIDEOS ARE PAID, BUT I WILL GIVE IT TO YOU FOR FREE. YOU HAVE TO DO A SMALL SURVEY TO DOWNLOAD THESE VIDEOS.
Understand Your Business
Well, you will say that you already know very well your business because you work there for years. However, you need to ask questions such as:
• What are the actual values of the organization?
• What is the brand personality? What own human personality traits would you brand to distinguish?
For example, according to the chair of research "Marks and values" of the IAE in Paris, the BMW brand defines its personality as beautiful, sporty and refined.
• What is the conversion rate of your potential customers into sales?
• How can you position your brand on the market? Do you want to be an exciting brand, an innovative brand, humorous brand, etc. ?
• What are your strengths and weaknesses? What would ensure that competition would prevail on you? What differentiates you and that would guarantee that you would be the chosen brand?
If you ask yourself these questions, it certainly helps you better understand your business, your brand and thus be able to give you a guideline for creating relevant content that will represent your brand for sure.
DEFINE YOUR GOALS
A step that is necessary is what is the ultimate goal behind your content strategy. Certainly, your first goal is likely to increase sales volume, turnover or market share, but having a specific goal in your content strategy will make sure to have the content convincing and quality, in addition to being consistent with your brand.
Examples of types of specific objectives:
- Brand awareness and brand building
- Converting prospects and commitment
- Customer Conversion
- Customer service
- Loyalty and Retention
- Cross-selling, Upsell (upmarket)
In short, if you can know what you want to accomplish with your content strategy, you'll be on the right track for sure.
KNOW YOUR AUDIENCE
It is essential to know its target audience to tell them about the right way and with the right content. It is true that to know the age, sex, occupation is necessary, but we also try to dig deeper than that. Indeed, it must be at all costs to segment and create personas to understand the behavior of target customers better. Therefore, you need to do research to find out what the customer wants. We want to hear such things as:
- His lifestyle
- Their buying behavior
- The buying process
- Responsibilities
- Informational resources the trusted persona
- His expectations
- Its magnets / her irritating
- His decision criteria
- The trigger event that will ensure that research a subject/content related to your business
- The persona he has a decisive role or not?
- Do A influencers? Who or what has an impact on his decision? Where influence is? What are they talking about? (Are they on Facebook trying to share health tips, for example?)
Thus, you will know what relationship you will have with your customers and what content should be created and then be aligned with the expectations, needs and goals of your prospects. Your customers are the best people to tell you what you do. See your business through the eyes of your clients or prospects than how to target guys like them.
TELL YOUR STORY
It is important to build a lasting relationship and trust with your audience, and that is why we must tell them your story. Indeed, how was born your business? How did you do to get you where you are? What makes you continue to put efforts in the company? We must tell them what you do in life and what experiences you have had. Thus, it will also allow you to find what are the pillars of your content and so relying on it for all communications.
CHOOSE THE CONTENT TO BE CREATED
You will create content that will base on the intersection of your goals and expectations of your customers. You will first select all the editorial line of your content.
What tone do you take in your communications? What are your values? What voice will you give your content? Always the tone, the voice, the personality you give your brand is consistent with your essence and your specific goals. You will then be connected perfectly with your target customers.
Then it is important to do an audit of your content or a list to see if he performed well in the past, it must be optimized for the web, if there had interactions over your content, etc. We also want to know who wrote it, where he published or distributed and what keywords associate with this content. This may be content on your website, on your blog, on your social media content and also, the web is out, published articles, leaflets, interviews, etc.
Then, following your research to find your personas, you will be able to know their interests and what types of content could join them optimally.
Here are some types of content that can create:
- Photo
- Video
- Infographics
- Article
- Interview
- White Book
- Case study
- Contests
- Webinar
- Poll
- Ebook
Do not forget to go with what your desired target while standing out. You can, without problems, study what the competition is doing and try to differentiate yourself in the type of content as long as it joins your target.
CHOOSE YOUR DISTRIBUTION CHANNELS
You must choose the best delivery platforms for your content and the format in which it published. It may be:
- Your website
- Your blog or blog on which brand works
- Social media (Facebook, Twitter, Linkedin, Youtube, Instagram, Pinterest, etc.)
- The newsletters
- Press releases
It is possible that along the way you realize that there are channels that do not work and which do not join your target or your goals. It will then assess whether to continue, stop or start on a new platform. It is also possible that the channels through goals emerge since everyone has a different way of approaching customers.
OUT WELL ON SEARCH ENGINES
It is important to promote the content to be found by your audience. Thus, you should consider the paid media, owned and acquired, such as:
- Social Media (Advertising and company page)
- SEM (paid advertising on search engines like Google and Bing)
- Display Ad (Google)
- SEO (search engine optimization)
- Email Marketing
SELECT PLANNING METHOD
A crucial step is when we planned this popular content. It is necessary to build an editorial calendar to have a list of publication. Thus, it is straightforward to track your goals and stay organized.
Also, by having an editorial calendar, you can keep an eye on the entire content that has published and one that will be. In this way, the creation of content on the news, for example, has its place as one can see what content can move to another date. It will also let you know who created the content, that sharing, what created and shared, when, where and in what format. The editorial calendar can also help to know which keywords the content positioned.
In short, it is an essential tool for a global view of your content strategy.
MEASURING YOUR SHARES
Finally, you will decide to use performance symbols to know if your content strategy works and how to align the shot afterward. So what is working or not? What should we do to make it work next time? Thus, you will be able to know the success of your content strategy. And it is important to remember that you need to optimize your strategy, and this continuously.
Here are some performance indicators to measure the success of content strategy developed:
- Number of unique visits
- Geography - Where are your potential customers?
- Leadership from the mobile
- Bounce Rate / Time on Content
- Heat Map or clicks card
- Number of page views
- Comments
- Social sharing (sharing on social media)
If you follow these nine steps, it is certain that your content strategy will be on a roll, and you will obtain your goals and, by extension, to reach the expectations of potential customers.
What do you think? Would you add a step in planning and creating a content strategy?
Keyword Research Blueprint for Content Strategy:
Buying Keyword Competition footprints for Content Strategy:
"Best..", "..for women"top.." "..for kids" "..brands" "..reviews" "..for men" ".. for(insert hobby here (e.g runners)) "cheap" "Where to buy.." "..brands" "luxury" "..vs.." "under (e.g under $500 or under $1000)
Information keyword Competition Footprints for Content Strategy:
"healthy.." "How do you" "How to make" "tutorial" "training" "Vs" "how to" "guide" "easy" "Compare" "day" faster" "eliminate/get rid of/prevent/reduce
eCommerce Competition keyword for Content Strategy:
"buy" "..for sale" :discount.." "deals for.." "coupon" "new" "on sale" "purchase.."
Download Long Tail University Full Video Series Google Drive Link: Keyword Driven Content Strategy
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
ALL THESE VIDEOS ARE PAID, BUT I WILL GIVE IT TO YOU FOR FREE. YOU HAVE TO DO A SMALL SURVEY TO DOWNLOAD THESE VIDEOS.
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