What it is the 'Long Tail SEO' and how to use it to your PPD CPA And Affiliate Website or Blog.
This post today on the Long Tail SEO is a response to several questions that have already received at different times of bloggers on these terms.
It's a lot of people who have read about the term Long Tail (long tail in Spanish), you know that, somehow, is relevant to the positioning of your blog in search engines, but does not quite understand why and, all, does not understand what affects them in your PPD CPA And Affiliate Website or Blog.
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
So with today's post I'll answer "package" to everything that has been asking me people like, for example, Mario, about what is this the "long tail" and, above all, how to take advantage of your blog or any other website, which is really what we are interested in the matter and, as you see, if you know use, can be a huge visits your blog from search engines push.
But before getting into flour, I want to tell you where this important concept comes online.
The idea of the long tail has its origin in the article by Chris Anderson, "The Long Tail" published in 2004 and later published the bestseller "The Long Tail".
The phenomenon described is the tendency which, thanks to technology, the mass market becomes a market niche (another essential term of online marketing that has read over and over again) because the technology allows for the first time in the consumer society, the sale of small quantities at low prices unprofitable.
For example, companies like Amazon by selling eBooks low cost of unknown authors would never have become viable by conventional editorial change or marketplaces software smartphones like Google Play or the Apple Store.
The consequences of change are enormous and pose very positive effects for the consumer as a much richer (more varied) offer and challenges for brands because, according to Anderson, the economy of the Long Tail of the XXI century will dominate the market that is capable of minority monopolize sales.
In other words: there is an enormous new market that is the sum of an infinite number of niches that become commercially viable have been thanks to new technologies. That's the "long tail": the head of the market would be consumer products (the "whole life") and the "tail" specialized niche low volume (which are now viable) but whose sum is an economic figure of enormous magnitude.
The Long Tail applied to SEO
Well, very nice, but what has this to do with the positioning of my blog?
It has to do a lot because the Long Tail is nothing other than a faithful representation of the tastes and interests of people. And because search engines know what these feelings that perfectly reflect the people performing searches on the Internet.
In other words: the search engine Google is not only a great tool for locating information, but also a massive market study in real time you can take to your interests. Furthermore, although the prospect of Chris Anderson is more focused on the sale, equating "sale" to "read" in the world of blogging rules Long Tail applied precisely attract readers. Look now back in the header image of this post and see how the idea applies to long tail searches.
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
You're probably not aware that, in fact, you are already viewing this information every day when you search on Google. Try, for example, go to Google and type the word "shoes", you will see that when typed a list of search suggestions such as the following screen appears. If you're still completing the word with ideas, for example with "party shoes", you'll see that suggests new search phrases based on the past and, therefore, longer, more concrete PPD CPA And Affiliate Website or Blog.
This is the AutoComplete feature Google that suggests traditional as you type searches and thus while you are "singing" what people usually search Google, information that is worth its weight in gold for a blogger for the reasons we will see a little later in this post.
Markets, niches and conversions
In the above example of Google search we have been doing a very simple basic thing you should know how to do any blogger: explore a niche.
According to Wikipedia, a niche market is "a marketing term used to refer to a portion of a market segment in which individuals possess characteristics and similar needs, and the latter is not entirely covered by the overall market supply. "
Applied to the searches we could go exploring, for example, serialized searches related to footwear follows:
"Shoes": a generic search and a huge segment (165,000 searches per month), so big and generic that it makes more sense to qualify this as a market. Interestingly the generic word that represents an even larger market and it would be "shoe" has far fewer searches (12,100) demonstrating that no search volume is directly related to the generic that is the term.
"Party Shoes" we walk the Long Tail to the right, and now we come to a point that does fit the above definition. It's something more concrete and seems to make more sense to talk about a niche, a specialized market segment a large niche (27,100 searches) and therefore in principle very attractive. In any market there are many niches to explore, in that other similar case would also "bridal shoes" (22,200 searches).
"Party shoes Madrid": this is already a very defined niche so that it would be unreasonable even speak of "micro niche" (borders in this are somewhat fuzzy ). 320 searches is a rather small niche.
If explorásemos all searches are based on "shoes" as we suggested Google in the above example, a tree with variants of increasingly numerous and specialized searches is formed.
This you can prove much better than with Google with Übersuggest tool (thanks to Edmundo for suggesting mention) which is a kind of AutoComplete expanded and allows you to expand the combinatorics of phrases and Planner keywords Google AdWords significantly, both tools are free.
In this video you can see how Übersuggest works and how to use this tool:
Moreover, the planner keyword will provide more suitable combinations of keywords (not limited to the strictly hierarchical scheme Übersuggest) and, above all, will give traffic information for each search volume.
In this case, we have used some very generic keywords which correspond to large markets; such keywords are also known as "keywords seed" since they are the starting point which seems a niche market many who are we interested in discovering.
To do this, it is essential a tool as the planner of keywords that I mentioned before, and that is what we are using in catches of the examples.
However, there are also more optimized payment tools that make you easier to discover the keywords that you fascinating saving you significant time. They add essential features such as track your positions in Google search results. Enter all, I highly recommend SEMRush, which is what I use.
In the following screenshot, you can see from seed keywords tool will suggest other related searches as the case may correspond to entire markets or niches and we can continue exploring until you reach niches that interest us.
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
Google leverages information for the SEO of your blog (or any other website)
Those just see what you can apply the level that you want to your blog, whether to focus the overall theme of the blog, to focus the primary categories of content that you want to address or to optimize SEO On-Page of your blog.
Applied generally to your blog, this means that you can estimate a priori if there is an audience for the issues that you raise you for your blog. Do this before creating a new blog you will save many disappointments.
On the other hand, applied to specific content (posts and pages) this means that when composing a try content conciliate best with niches, related to that content, that is, you find related searches that fit that content, and you optimize the content for those searches.
Applied to content, do so with a blog up not just go as you expect it can also be an excellent way of reinvigorating looking for a re-orientation or simply reviewing the contents thoroughly and optimizing their SEO On Page, which in many cases it will be more than enough to give a big boost to the blog.
Suggests that if you're going to write a post on where to find shoe party in Madrid ensures that the search phrase that most interests you (for which you want to position the post) is located as closely as possible to:
In the title of the page. It corresponds to the HTML tag <title> of the website, is the title you see on the web browser tab. Blogs tend to draw the title of the post. In WordPress, with plugins, for example, Yoast SEO, you can specify expressly differentiating and main title of the post if you want.
In the main title of the post (tag <h1>, blogs often coincides with the post title)
In one or more subtitles (tags <h2>, <h3>, etc.).
In the URL of the post.
In the meta-description (for this you need a plugin for WordPress also type Yoast SEO).
And it is used several times throughout the content.
Also, analyzing the searches will reveal fascinating information. In this case, for example, you will find that almost anyone looking to "find shoes," but the expression that people use is "buy shoes."
Therefore, a title like "Where to find shoe party in Madrid at a good price" has less potential positioning a title like "Where to buy shoe party in Madrid."
So giving with the right keywords, with the latter title and URL as miblog.com/comprar-zapatos-de-fiesta-en-madrid "would you be optimizing your post for at least two actual searches that you know people do:
"Buy shoes" (40 searches per month)
"Madrid party shoes" (320 searches per month)
And finally, two final notes:
Note that the most accurate the search within the niche in principle also lower search volume, but simultaneously also increase conversions because you're getting better with fitting what the user has in mind. So do not take the search volume as the sole criterion, it does not necessarily have to mean less traffic.
Do not obsess over this. Sometimes they are suitable niches and attractive enough for content and sometimes not, in that case, nothing happens, do not waste time trying artificial things. The priority remains to add value to your readers and share good content that will still get a good amount of traffic and may end positioning your content for searches that neither you expected.
The bad news: you're not alone, you have to compete with other websites
To close the circle we need to talk a vital issue: the fact that you're not the only one who wants to position in a niche, and therefore you'll have to compete for the posts in the search results to other websites.
Here comes into play the concept of "authority", "strength", "reputation" or "relevance" of a website. They have usually differentiated in that sense the power of the web domain and strength of a particular page that vary according to the page in question. As you can imagine, the more authority is a page, better, more competitive it will be. This power constructed according to the number and quality of links pointing to it.
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
Before we discussed the SEO On Page, now time to talk about the other fundamental facet of SEO is SEO Off Page (SEO "off page") and focuses primarily on achieving ultimate authority for the domain and pages for which, therefore, it will seek primarily to get as many links and that these are of the best quality (which in turn have unyielding). In the blog, you have several references that will explain techniques to get links (Linkbuilding) and thus increase the strength of your domain and pages (or posts in the case of a blog).
The most important indicator of the authority of a page's PageRank, although it seems that Google is putting aside as a public figure (not as an internal indicator), which it is a problem for our purposes.
In any case, it does not matter because there is, fortunately, an excellent alternative that virtually all SEO experts use: mozRank, the indicator created by Moz, one of the largest worldwide in the field of SEO companies.
It's a relatively similar sign in purpose, but with a finer than the PageRank and also Moz distributed free the Mozbar you can install as a complement to Chrome or Firefox scale integrates a very useful way search results of Google. With this add-on, Google will show the number of links of each page of search results, your strength and your domain as you can see in the image on the right.
The capture corresponds to the search results "party shoes in Madrid" (without the quotation marks) and thanks to the Mozbar can quickly see that this is a relatively uncompetitive niche. The site of the second position does not have much strength and the following areas, but already have more strength, no longer correspond to the exact search (does not contain the term "Madrid").
When you compete for a search, it is, above all, your page authority (PA) is greater than that of the other pages.
As a general rule, a PA to 15-20 is relatively easy to overcome, where it starts to be tough to compete from a PA 30-35, even it is for consolidated sites, as they get to these levels of authority requires some relevant links. On the other hand, also, it influences domain authority (DA) but is a secondary factor against the leadership of the page.
Logically, the effort is not the same for a new consolidated than for a blog. To reach these values from the start will be necessary to Off Page SEO work to get the links you need for it.
At one point of authority and dissemination of your blog after a few years of constant work on your blog, things will be much easier because the links will come alone through your community and spread your content. If you have a healthy community and spread on social networks, you may reach a PA 20-25 without doing virtually nothing except the primary outreach on social networks. As an example, almost any page on this blog last year of an AP handily exceeds 25 within a few weeks of publication.
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
concluding
As you see, the concept of Long Tail is vital for any blogger, and I think in this post you can glimpse too well that to succeed with your blog, or at least catch up within a reasonable time, it takes more than good content. The advantage of a blogger who can make use of the Long Tail of searches for your niche against another who has no idea of SEO is enormous.
So in our in our targeted courses, in principle, people who are starting as the Course WordPress for beginners who celebrate soon, although it labeled as "course WordPress" do not limit ourselves to the management of WordPress and content creation but we consider that the course would be lame if not the basics of how to make your blog successful using, among other techniques such as I have described this post are also taught.
From here my recommendation would be the first action to promote your blog and keep you going with this, if you have not already done so, should settle the Mozbar and look your most relevant posts (for purposes of your blog), you could be pillars of your blog posts. Look at the PA of each of these post and the DA of your domain and thus and you get an idea of what your current level of authority.
I initially focus on very few post, 3 or 4 at most, would locate more searches related to these positions and analyze as is competition for those searches. Give you the information you need to get a first impression of how competitive you are in your niche and allow you to gauge how niches can hope to compete. Do not take the values of PA and DA as an exact science, they are not, take it all as a simple approach, but it is that between having an approach and be blind a world far ...
Looking ahead to compete in your new publications, I would focus, especially in those niches where you see chances of finishing in the top five since under these positions the user has already scrolling and clicks decrease to small figures. Within this, of course, is a much better position higher than a small, but nonetheless, with some copywriting well done, if not also made the most top positions (most often is), maybe even the third or fourth will win the play at first.
The smartest when it comes to successfully compete is that do not be greedy and keep a cool head. That means, to be realistic with the niche you choose. You will receive more visits being No. 1 in a slot 100 searches being ranked 14th in a niche of 1,000.
Also, very importantly, you will gain authority also for shorter sentences (Omar thanks for reminding me of this point). That is if your position to "party shoes Madrid" while you're making authority to "party shoes" and "shoes". Therefore, with hard work and patience you will be increasingly competitive in your niche once.
And finally, discuss some final details:
If you have a site hosting, try to be good. A site for hosting sleazy will be slow, increase the dropout rate readers and that Google has in mind, negatively, of course ...
Therefore, take care that your site is fast. There are excellent and very affordable providers we work with Webempresa and Hostgator, especially Webempresa (the hosting of this blog) consider it by far the best Spanish hosting we know.
Also do not forget that you're writing for people, SEO is not everything, it is imperative, but there is always that reconcile with the result that perceives your reader. So if you ever see at a crossroads, bet on your reader.
This post today on the Long Tail SEO is a response to several questions that have already received at different times of bloggers on these terms.
It's a lot of people who have read about the term Long Tail (long tail in Spanish), you know that, somehow, is relevant to the positioning of your blog in search engines, but does not quite understand why and, all, does not understand what affects them in your PPD CPA And Affiliate Website or Blog.
Download Long Tail University $197 Full Video Tutorial Series Google Drive Link: How to Write Great Content Based on Keywords
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
YOU HAVE TO DO A SMALL SURVEY TO DOWNLOAD THESE VIDEOS
But before getting into flour, I want to tell you where this important concept comes online.
The idea of the long tail has its origin in the article by Chris Anderson, "The Long Tail" published in 2004 and later published the bestseller "The Long Tail".
The phenomenon described is the tendency which, thanks to technology, the mass market becomes a market niche (another essential term of online marketing that has read over and over again) because the technology allows for the first time in the consumer society, the sale of small quantities at low prices unprofitable.
For example, companies like Amazon by selling eBooks low cost of unknown authors would never have become viable by conventional editorial change or marketplaces software smartphones like Google Play or the Apple Store.
The consequences of change are enormous and pose very positive effects for the consumer as a much richer (more varied) offer and challenges for brands because, according to Anderson, the economy of the Long Tail of the XXI century will dominate the market that is capable of minority monopolize sales.
In other words: there is an enormous new market that is the sum of an infinite number of niches that become commercially viable have been thanks to new technologies. That's the "long tail": the head of the market would be consumer products (the "whole life") and the "tail" specialized niche low volume (which are now viable) but whose sum is an economic figure of enormous magnitude.
The Long Tail applied to SEO
Well, very nice, but what has this to do with the positioning of my blog?
It has to do a lot because the Long Tail is nothing other than a faithful representation of the tastes and interests of people. And because search engines know what these feelings that perfectly reflect the people performing searches on the Internet.
In other words: the search engine Google is not only a great tool for locating information, but also a massive market study in real time you can take to your interests. Furthermore, although the prospect of Chris Anderson is more focused on the sale, equating "sale" to "read" in the world of blogging rules Long Tail applied precisely attract readers. Look now back in the header image of this post and see how the idea applies to long tail searches.
Download Long Tail University $197 Full Video Tutorial Series Google Drive Link: How to Write Great Content Based on Keywords
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
YOU HAVE TO DO A SMALL SURVEY TO DOWNLOAD THESE VIDEOS
You're probably not aware that, in fact, you are already viewing this information every day when you search on Google. Try, for example, go to Google and type the word "shoes", you will see that when typed a list of search suggestions such as the following screen appears. If you're still completing the word with ideas, for example with "party shoes", you'll see that suggests new search phrases based on the past and, therefore, longer, more concrete PPD CPA And Affiliate Website or Blog.
This is the AutoComplete feature Google that suggests traditional as you type searches and thus while you are "singing" what people usually search Google, information that is worth its weight in gold for a blogger for the reasons we will see a little later in this post.
Markets, niches and conversions
In the above example of Google search we have been doing a very simple basic thing you should know how to do any blogger: explore a niche.
According to Wikipedia, a niche market is "a marketing term used to refer to a portion of a market segment in which individuals possess characteristics and similar needs, and the latter is not entirely covered by the overall market supply. "
Applied to the searches we could go exploring, for example, serialized searches related to footwear follows:
"Shoes": a generic search and a huge segment (165,000 searches per month), so big and generic that it makes more sense to qualify this as a market. Interestingly the generic word that represents an even larger market and it would be "shoe" has far fewer searches (12,100) demonstrating that no search volume is directly related to the generic that is the term.
"Party Shoes" we walk the Long Tail to the right, and now we come to a point that does fit the above definition. It's something more concrete and seems to make more sense to talk about a niche, a specialized market segment a large niche (27,100 searches) and therefore in principle very attractive. In any market there are many niches to explore, in that other similar case would also "bridal shoes" (22,200 searches).
"Party shoes Madrid": this is already a very defined niche so that it would be unreasonable even speak of "micro niche" (borders in this are somewhat fuzzy ). 320 searches is a rather small niche.
If explorásemos all searches are based on "shoes" as we suggested Google in the above example, a tree with variants of increasingly numerous and specialized searches is formed.
This you can prove much better than with Google with Übersuggest tool (thanks to Edmundo for suggesting mention) which is a kind of AutoComplete expanded and allows you to expand the combinatorics of phrases and Planner keywords Google AdWords significantly, both tools are free.
In this video you can see how Übersuggest works and how to use this tool:
Moreover, the planner keyword will provide more suitable combinations of keywords (not limited to the strictly hierarchical scheme Übersuggest) and, above all, will give traffic information for each search volume.
In this case, we have used some very generic keywords which correspond to large markets; such keywords are also known as "keywords seed" since they are the starting point which seems a niche market many who are we interested in discovering.
To do this, it is essential a tool as the planner of keywords that I mentioned before, and that is what we are using in catches of the examples.
However, there are also more optimized payment tools that make you easier to discover the keywords that you fascinating saving you significant time. They add essential features such as track your positions in Google search results. Enter all, I highly recommend SEMRush, which is what I use.
In the following screenshot, you can see from seed keywords tool will suggest other related searches as the case may correspond to entire markets or niches and we can continue exploring until you reach niches that interest us.
Download Long Tail University $197 Full Video Tutorial Series Google Drive Link: How to Write Great Content Based on Keywords
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
YOU HAVE TO DO A SMALL SURVEY TO DOWNLOAD THESE VIDEOS
Google leverages information for the SEO of your blog (or any other website)
Those just see what you can apply the level that you want to your blog, whether to focus the overall theme of the blog, to focus the primary categories of content that you want to address or to optimize SEO On-Page of your blog.
Applied generally to your blog, this means that you can estimate a priori if there is an audience for the issues that you raise you for your blog. Do this before creating a new blog you will save many disappointments.
On the other hand, applied to specific content (posts and pages) this means that when composing a try content conciliate best with niches, related to that content, that is, you find related searches that fit that content, and you optimize the content for those searches.
Applied to content, do so with a blog up not just go as you expect it can also be an excellent way of reinvigorating looking for a re-orientation or simply reviewing the contents thoroughly and optimizing their SEO On Page, which in many cases it will be more than enough to give a big boost to the blog.
Suggests that if you're going to write a post on where to find shoe party in Madrid ensures that the search phrase that most interests you (for which you want to position the post) is located as closely as possible to:
In the title of the page. It corresponds to the HTML tag <title> of the website, is the title you see on the web browser tab. Blogs tend to draw the title of the post. In WordPress, with plugins, for example, Yoast SEO, you can specify expressly differentiating and main title of the post if you want.
In the main title of the post (tag <h1>, blogs often coincides with the post title)
In one or more subtitles (tags <h2>, <h3>, etc.).
In the URL of the post.
In the meta-description (for this you need a plugin for WordPress also type Yoast SEO).
And it is used several times throughout the content.
Also, analyzing the searches will reveal fascinating information. In this case, for example, you will find that almost anyone looking to "find shoes," but the expression that people use is "buy shoes."
Therefore, a title like "Where to find shoe party in Madrid at a good price" has less potential positioning a title like "Where to buy shoe party in Madrid."
So giving with the right keywords, with the latter title and URL as miblog.com/comprar-zapatos-de-fiesta-en-madrid "would you be optimizing your post for at least two actual searches that you know people do:
"Buy shoes" (40 searches per month)
"Madrid party shoes" (320 searches per month)
And finally, two final notes:
Note that the most accurate the search within the niche in principle also lower search volume, but simultaneously also increase conversions because you're getting better with fitting what the user has in mind. So do not take the search volume as the sole criterion, it does not necessarily have to mean less traffic.
Do not obsess over this. Sometimes they are suitable niches and attractive enough for content and sometimes not, in that case, nothing happens, do not waste time trying artificial things. The priority remains to add value to your readers and share good content that will still get a good amount of traffic and may end positioning your content for searches that neither you expected.
The bad news: you're not alone, you have to compete with other websites
To close the circle we need to talk a vital issue: the fact that you're not the only one who wants to position in a niche, and therefore you'll have to compete for the posts in the search results to other websites.
Here comes into play the concept of "authority", "strength", "reputation" or "relevance" of a website. They have usually differentiated in that sense the power of the web domain and strength of a particular page that vary according to the page in question. As you can imagine, the more authority is a page, better, more competitive it will be. This power constructed according to the number and quality of links pointing to it.
Download Long Tail University $197 Full Video Tutorial Series Google Drive Link: How to Write Great Content Based on Keywords
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
YOU HAVE TO DO A SMALL SURVEY TO DOWNLOAD THESE VIDEOS
Before we discussed the SEO On Page, now time to talk about the other fundamental facet of SEO is SEO Off Page (SEO "off page") and focuses primarily on achieving ultimate authority for the domain and pages for which, therefore, it will seek primarily to get as many links and that these are of the best quality (which in turn have unyielding). In the blog, you have several references that will explain techniques to get links (Linkbuilding) and thus increase the strength of your domain and pages (or posts in the case of a blog).
The most important indicator of the authority of a page's PageRank, although it seems that Google is putting aside as a public figure (not as an internal indicator), which it is a problem for our purposes.
In any case, it does not matter because there is, fortunately, an excellent alternative that virtually all SEO experts use: mozRank, the indicator created by Moz, one of the largest worldwide in the field of SEO companies.
It's a relatively similar sign in purpose, but with a finer than the PageRank and also Moz distributed free the Mozbar you can install as a complement to Chrome or Firefox scale integrates a very useful way search results of Google. With this add-on, Google will show the number of links of each page of search results, your strength and your domain as you can see in the image on the right.
The capture corresponds to the search results "party shoes in Madrid" (without the quotation marks) and thanks to the Mozbar can quickly see that this is a relatively uncompetitive niche. The site of the second position does not have much strength and the following areas, but already have more strength, no longer correspond to the exact search (does not contain the term "Madrid").
When you compete for a search, it is, above all, your page authority (PA) is greater than that of the other pages.
As a general rule, a PA to 15-20 is relatively easy to overcome, where it starts to be tough to compete from a PA 30-35, even it is for consolidated sites, as they get to these levels of authority requires some relevant links. On the other hand, also, it influences domain authority (DA) but is a secondary factor against the leadership of the page.
Logically, the effort is not the same for a new consolidated than for a blog. To reach these values from the start will be necessary to Off Page SEO work to get the links you need for it.
At one point of authority and dissemination of your blog after a few years of constant work on your blog, things will be much easier because the links will come alone through your community and spread your content. If you have a healthy community and spread on social networks, you may reach a PA 20-25 without doing virtually nothing except the primary outreach on social networks. As an example, almost any page on this blog last year of an AP handily exceeds 25 within a few weeks of publication.
Download Long Tail University $197 Full Video Tutorial Series Google Drive Link: How to Write Great Content Based on Keywords
Full video tutorial series. Here I give my google drive link for you to download these videos
Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE
YOU HAVE TO DO A SMALL SURVEY TO DOWNLOAD THESE VIDEOS
concluding
As you see, the concept of Long Tail is vital for any blogger, and I think in this post you can glimpse too well that to succeed with your blog, or at least catch up within a reasonable time, it takes more than good content. The advantage of a blogger who can make use of the Long Tail of searches for your niche against another who has no idea of SEO is enormous.
So in our in our targeted courses, in principle, people who are starting as the Course WordPress for beginners who celebrate soon, although it labeled as "course WordPress" do not limit ourselves to the management of WordPress and content creation but we consider that the course would be lame if not the basics of how to make your blog successful using, among other techniques such as I have described this post are also taught.
From here my recommendation would be the first action to promote your blog and keep you going with this, if you have not already done so, should settle the Mozbar and look your most relevant posts (for purposes of your blog), you could be pillars of your blog posts. Look at the PA of each of these post and the DA of your domain and thus and you get an idea of what your current level of authority.
I initially focus on very few post, 3 or 4 at most, would locate more searches related to these positions and analyze as is competition for those searches. Give you the information you need to get a first impression of how competitive you are in your niche and allow you to gauge how niches can hope to compete. Do not take the values of PA and DA as an exact science, they are not, take it all as a simple approach, but it is that between having an approach and be blind a world far ...
Looking ahead to compete in your new publications, I would focus, especially in those niches where you see chances of finishing in the top five since under these positions the user has already scrolling and clicks decrease to small figures. Within this, of course, is a much better position higher than a small, but nonetheless, with some copywriting well done, if not also made the most top positions (most often is), maybe even the third or fourth will win the play at first.
The smartest when it comes to successfully compete is that do not be greedy and keep a cool head. That means, to be realistic with the niche you choose. You will receive more visits being No. 1 in a slot 100 searches being ranked 14th in a niche of 1,000.
Also, very importantly, you will gain authority also for shorter sentences (Omar thanks for reminding me of this point). That is if your position to "party shoes Madrid" while you're making authority to "party shoes" and "shoes". Therefore, with hard work and patience you will be increasingly competitive in your niche once.
And finally, discuss some final details:
If you have a site hosting, try to be good. A site for hosting sleazy will be slow, increase the dropout rate readers and that Google has in mind, negatively, of course ...
Therefore, take care that your site is fast. There are excellent and very affordable providers we work with Webempresa and Hostgator, especially Webempresa (the hosting of this blog) consider it by far the best Spanish hosting we know.
Also do not forget that you're writing for people, SEO is not everything, it is imperative, but there is always that reconcile with the result that perceives your reader. So if you ever see at a crossroads, bet on your reader.
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