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Sunday, May 22, 2016

Why is on-page SEO Important for CPA PPD and Affiliate Marketing (and why is it in a keyword research course)?

Why is on-page SEO important for CPA, PPD and Affiliate program (and why is it in a keyword research course)? It's a way for you to beat your competitors. You can almost always beat your competitors on at least one on-page element (often length, but could be anything).



It doesn't require any external forces: you control it all. No link-building. No marketing. No luck.

It's very easy.Takes a day or two to learn (at most), or you can just use the cheat sheet we're going to give you.

Download Long Tail University $197 Full Video Tutorial Series Google Drive Link: How to Write Great Content Based on Keywords

Full video tutorial series. Here I give my google drive link for you to download these videos

Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE

YOU HAVE TO DO A SMALL SURVEY TO DOWNLOAD THESE VIDEOS

Without it, you really won't be targeting those keywords! And that's what we're trying to do, right?

Essential WordPress settings:
General Settings:

  • Fill in site name and tagline
  • Set your preferred URL (i.e., www or non-www; don't forget to set this in Google Webmaster Tools, too !)
  • Permalinks: "Post Name."


Post or Page?

  • post for all articles
  • Pages for stuff that will go in menus

Blog view or static page on the homepage? Well, there are pros and cons to each.

Blog view:

  • Much more natural
  • user friendly
  • Better user experience
  • But..you can't target keywords with your homepage


Static Page:
Allows you to target a keyword with the most relevant page of your site
But isn't very natural, and could hurt you in a manual review, especially if you have affiliate links

Nowadays, all of my sites use a big view on the homepage. It's just more natural and provide a better user experience, which is important because we're building the real business.

Plugins we use:

  • WordPress SEO by Yoast or All-in-One SEO (basic SEO setting)
  • Cookies for Comments (free alternative to Akismet/Comment spam) Google Analytics by Yoast (GA integration) W3 total cache (image compression/site speed)
  • Revision Control (deletes extraneous revision files/site speed)
  • Quick AdSense (easy, site-wide AdSense or other ad placement)
  • All 404 redirect to homepage (404 control)
  • Backup by BlogVault (paid, option) Thrive Content Builder (paid, optional)
  • Thrive Leads (paid, voluntary)

On-Page SEO Best Practices

  • 1000-10000 words (most if our articles are 1500-3000 words)
  • Main keywords in the title and H1 tags. Secondary LSI keywords sprinkled throughout
  • Main keyword in at least one alt tag. Keyword density: less than 1%
  • Secondary LSI keywords in other alt tags
  • 3-5 outbound links to highly relevant authority sites (e.g. Wikipedia)
  • 5-10 internal links to other relevant pages -Dofollow

What about Affiliate links?

  • No more than 1 per 100 words 
  • Do not cloak ( against Google's TOS)
  • But you can and should use redirect with plugins like PrettyLink or ThirstyAffiliates 
  • Always no-follow

Other important on-page factors:
How to increase time-on-page:

  • Good formatting (more on this in a second)
  • Rich media (namely videos)
  • Long, detailed content that is still readable
  • Active tone and voice All links open in new windows (even internal)

How to increase scroll depth:

"Teases" (e.g., "more on this in a second"; "more below")
Click-to-scroll buttons

Download Long Tail University $197 Full Video Tutorial Series Google Drive Link: How to Write Great Content Based on Keywords

Full video tutorial series. Here I give my google drive link for you to download these videos

Lesson 1 Types of Keywords: CLICK HERE
Lesson 2 How to Find Seed Keywords & Pick a Niche: CLICK HERE
Lesson 3 How to Expand Seed Keywords: CLICK HERE
Lesson 4 Criteria of a Winning Keyword: CLICK HERE
Lesson 5 How to Analyze Your Competition: CLICK HERE
Lesson 6 Competitor Keywords & SEM Rush: CLICK HERE
Lesson 7 Developing a Keyword-Driven Content Strategy: CLICK HERE
Lesson 8 How to Write Great Content Based on Keywords: CLICK HERE
Lesson 9 WordPress Settings & On-Page SEO (Properly Targeting Keywords): CLICK HERE

YOU HAVE TO DO A SMALL SURVEY TO DOWNLOAD THESE VIDEOS

How to decrease bounce rate:

Clickable media that takes readers to other pages (usually category pages)
references to highly relevant internal articles

All this stuff can help you "beat" your competitors and rank for keywords. Google likes engagement.Why is on-page SEO Important for CPA PPD and Affiliate Marketing (and why is it in a keyword research course)?

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